Our Story
Creating genuine Italian pizza with passion since 1985
From Naples to Your Neighborhood
'Crust & Crown Pizzeria' started with a simple dream: to bring authentic Neapolitan pizza to London. Founded by the Smith family in 1985, our pizzeria began as a small, family-run spot with recipes handed down through generations.
Oliver Smith, our founder, learned the craft of pizza-making during travels across Italy, training with master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she was determined to recreate the magic of true Italian pizza, using traditional methods and the finest ingredients.
What began as a cozy 12-seat pizzeria has blossomed into a cherished local institution, yet our dedication to quality and authenticity has never wavered. We still rely on wood-fired oven techniques, prepare dough fresh daily, and source only the highest-quality ingredients we can find.
Today, 'Crust & Crown Pizzeria' remains family-owned and operated, with the second generation of the Smith family leading our devoted team. While we’ve welcomed some modern touches, the core of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, top-tier ingredients, collaborating with local farmers and Italian importers to ensure genuine flavors.
Traditional Methods
Our pizzas are crafted with time-honored techniques, including dough fermented for 48 hours and baked in authentic wood-fired ovens.
Community Focus
We strive to be more than just a restaurant—we’re an active part of our community, supporting local initiatives and offering a welcoming space for all.
Sustainability
We are committed to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Oliver Smith
Owner & Head Chef
Second-generation owner who trained in Naples and has been perfecting our recipes for more than 15 years.
Isabella Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Diego Bianchi
Master Pizzaiolo
Born in Naples, Diego has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Ava Thompson
Restaurant Manager
Ensures every guest enjoys an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Jun Park
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian-inspired drinks and ideal pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
Alex Carter
I love that 'Crust & Crown Pizzeria' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Priya Nand
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... it's simply heaven, as the name suggests. Don’t miss the Truffle Mushroom pizza!
Carlos Diaz
Awards & Recognition
Best Pizzeria in Havenport
Local Food Awards, 2018-2022
Top 50 Pizzerias in the UK
National Restaurant Guide, 2020-2022
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2017
Sustainable Business Practice Award
Regional Green Business Association, 2021
Come Visit Us
Experience the taste of true Italian pizza in a warm, welcoming setting